Early into 2024 and there’s already a new fashion aesthetic taking over. Fans of Mexican singers like Peso Pluma and Natanael Cano are now entering their “tumbette” eras.

Tumbette is a Mexican spin on the coquette aesthetic that started making waves late last year. A broad definition for coquette means to embrace a cute, girly, and romantic style. Coquette went viral on TikTok with people placing pink bows on everything they like, including themselves. Mexican women and queer people have also taken that aesthetic and made put their own spin on it. Enter tumbette, an amalgamation of “coquette” and “tumbado.” TikTok user @h0tpleb3 is credited as one of the first people to coin the phrase. 

Cano is a pioneer in the corridos tumbados movement with his initial breakthrough in 2019. The genre itself is a fusion between traditional Mexican corridos with elements of hip-hop and trap music. That street aesthetic is also reflected in what singers like Cano, Junior H, and their fans wear at concerts. Last year, Peso Pluma globalized the corridos tumbados way of life, or bélico style, with his success. 

As the coquette trend reaches Mexico, corridos tumbados listeners are putting a feminine twist on their style inspired by the genre. With Peso Pluma recently going pop with Kali Uchis, the tumbette trend has taken off on TikTok. As the dazzling disco track “Igual Que Un Ángel” plays, people are showing off their tumbette fits in videos. Some women pair their oversized sports jerseys with a skirt, stockings, and heels. Men and non-binary people are also becoming tumbette by making the cholo and rancho styles pop with pastels and bows in the mix.

2024 will be the year of coquette and tumbette. Peso Pluma’s appearance in “Igual Que Un Ángel” also created another offshoot of coquette called “belicoquette.” The word is a mash-up of Peso Pluma’s “bélico” spirit with the word “coquette.” Earlier this week, Mexican pop star Kenia Os went full coquette in her music video for “Bobo” featuring Álvaro Díaz.